Baijiu, China’s nationwide spirit, has been consumed for hundreds of years, however now it’s making waves behind fashionable bars. From highballs to complicated stirred serves, bartenders internationally are waking as much as the facility of this fragrant, layered, and really distinctive spirit.

This 12 months, we invite UK bartenders to dive into the Baijiu class via a devoted nationwide competitors supported by one of many world’s most iconic spirit manufacturers: Kweichow Moutai.

Why Kweichow Moutai?

Synonymous with celebration, craftsmanship, and cultural status, Kweichow Moutai is the most precious spirit model on the earth. Its signature expression: Flying Fairy  is revered for its unmistakable aroma and complexity, making it a benchmark of Baijiu excellence.

Now, via The Moutai Expedition, you’ll get to discover Moutai hands-on and participate in an unforgettable bartending journey.

Step One: Be part of the Masterclass

Get impressed. Get tasting. Get creating.

We’re kicking off the Expedition with a free on-line masterclass on 16 June 2025. The primary 60 sign-ups will obtain an unique Kweichow Moutai tasting package with precedence entry for UKBG Premium Members.

📦 The package contains six 50ml Baijiu samples:

Your Problem

Use Kweichow Moutai Prince – Gold, or Chun 1998 to create your personal signature cocktail and submit your entry. 

📌 Guidelines and Judging Standards

Shall be printed shortly on this hub web page, KEEP AN EYE ON or join our e-newsletter!

Prizes

🥇 1st Place: Journey to the Moutai Distillery in China (September) + symbolize the UK on the IBA World Cocktail Championship in Colombia (November)
🥈 2nd Place: 500ml bottle of Moutai Flying Fairy + symbolize the UK on the European Cocktail Championship in Poland (October)
🥉 third Place: 500ml bottle of Moutai Gold Prince

📅 Key Dates

• 9 June: Package sign-up closes
  
• 15 June: Final day to register for masterclass (with out package)
  
• 16 June: Dwell on-line masterclass
  
• 9 July: Competitors entry submission deadline
• 23 July: UK Nationwide Ultimate (location TBA)