There could also be no novelty candy extra polarizing than astronaut ice cream. Those that adore it reward its gentle, crunchy texture, and a taste that’s nonetheless unmistakably creamy and candy. Its detractors will say biting into it’s akin to chomping down on a bit of chalk: powdery and unnatural. And for individuals who have by no means tried it, your entire idea of consuming ice cream stripped of all liquid could appear downright weird. However though so-called astronaut (or to be extra exact, freeze-dried) ice cream is not the most well-liked of novelty treats, its longevity proves that it has discovered a small, however fiercely loyal fan base.

Even its creator has been a little bit shocked on the product’s endurance.

From One-Off Fad to Present Store Greatest-Vendor

Astronaut ice cream’s story begins within the late Nineteen Seventies with Ron Smith, the founding father of American Out of doors Merchandise, an organization that specialised in meals for backpackers. At some point, Smith bought a message from the corporate he contracted to make a few of their freeze-dried meals (a class fashionable with hikers for its shelf stability). “They mentioned, ‘Goddard Air and Area Museum contacted us and mentioned that freeze-dried ice cream was utilized by the house program. They wish to know if we will make it, to allow them to promote it of their present store.’ And we mentioned, ‘Certain, we’ll strive it,’” remembers Smith. The preliminary product was a far cry from the neatly packaged bars you’ll see right this moment: “It was half a gallon of Neapolitan ice cream that you’d purchase within the retailer,” he says. “It was frozen strong, after which minimize with a bandsaw, when you can consider it.” Then, the ice cream was freeze-dried utilizing a specialised machine, which turned the ice immediately into gasoline. That course of—which, when you recall from highschool physics, is known as sublimation—is what’s accountable for the tiny air pockets in freeze-dried cream; it’s the place the ice crystals had been within the unique, frozen product. Lastly, about three-quarters of an oz was loaded right into a pouch. “Fairly frankly, after we first began doing this, we thought, ‘Nicely, it is a fad. It will final a few years.’ And that was what, 44 years in the past?” Smith says.

The product additionally in all probability bought a lift from the distinctive financial situations of the time: “An extended recession made small luxuries way more engaging. Ice cream is an efficient instance of a small luxurious—you completely don’t want it bodily, however emotionally it will probably make you fairly completely satisfied for little or no additional expense,” says meals historian Megan Elias, the director of the Boston College gastronomy program. And, with its lengthy shelf life, it may very well be stashed within the pantry till the craving hit.

In the present day, the division of American Out of doors Merchandise that markets freeze-dried ice lotions and fruits (and Astrodog canine treats!) to customers is called Astronaut Meals. The unique Neapolitan taste continues to be going sturdy in ice cream sandwich kind, together with vanilla and banana break up. If you happen to’ve by no means tasted it, the feel’s closest analogue might be honeycomb sweet: gentle with lots of air bubbles. The flavour, nonetheless, is pure ice cream, for the reason that components are the identical as what’s in an everyday scoop. Astronaut Meals stays a well-liked product in lots of museums across the nation, in addition to theme parks like Walt Disney World. “I inform folks, ‘Look, yearly there’s about three million new children in america. So, there’s three million new clients. My guess is [the company] will go on lengthy after I am gone,” Smith says.

A Humble Deal with Goes Upscale

Astronaut Meals could have been the primary to market freeze-dried ice cream and different snacks on to customers, however they not have the class cornered. To wit: on Etsy, there are almost 800 listings for freeze-dried meals, together with Skittles, camel milk powder, and, in fact, ice cream. And maybe it was solely a matter of time earlier than somebody in Brooklyn created a design-forward and more healthy various to conventional freeze-dried ice cream. Cosmik is the invention of Robert Collingnon, who stop his job in promoting in 2016 to make an artisanal model of one in every of his favourite snacks. After his Kickstarter marketing campaign blew previous its goal of $9,500 to hit over $70,000, he realized he wasn’t the one non-hiker secretly dipping into EMS to seize freeze-dried treats. “It confirmed me that there have been lots of like-minded of us who would respect a higher-end, cleaner-ingredient, freeze-dried ice cream,” he says. His merchandise, which characteristic zero synthetic components, can be found in traditional flavors like cookies and cream, mint chocolate chip, and strawberry. There’s one taste, nonetheless, that he leaves to his predecessors. “I’m by no means going to make the Neapolitan,” he says. “It’s good! I’ll allow them to deal with that. It’s what I grew up on.”

Whereas each corporations’s merchandise are usually offered at locations like museums and house facilities, they noticed an uptick in gross sales from their web sites through the COVID-19 pandemic. In any case, when you’re stocking up on shelf-stable meals for a pandemic, you’ll be able to’t do significantly better than a product that was hardy sufficient to fly into house (though, to be clear, it is not eaten in house).

Nostalgic Enchantment

Novelty treats like astronaut ice cream could also be related to childhood, but it surely’s adults who’ve given them their enduring reputation. And one thing particularly magical occurs when an ice-cream obsessed child grows up and creates one of the well-known sweet outlets within the nation. “I keep in mind getting astronaut ice cream at a visit to a theme park throughout camp,” says Dylan Lauren, of famed Dylan’s Sweet Bar. “I believed it was so neat that I might eat a candy that is additionally loved in outer house. A lot in order that I savored every chunk and saved half in my bunk to indicate my dad and mom after camp as an alternative of consuming the entire thing without delay.” In the present day, Lauren’s shops have a nostalgia part, which all the time shares freeze-dried ice cream. “I see from the response on clients’ faces that it’s a spotlight for adults to reminisce about and for teenagers to see as a result of it is so cool,” she says.

Nicely, possibly not actually cool, however you get the purpose.

August 2020