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John Dye won’t be a local Milwaukeean, however he’s most positively an avid convert. In 2000, he moved to town to pursue a Ph.D. in structure, however discovered himself enchanted by the distinctive native bar scene, which is proudly working class, with deep ties to German beer heritage and a powerful affinity for pleasant neighborhood spots. Turning his again on academia, Dye pivoted. He has spent almost twenty years since because the caretaker of a number of iconic Milwaukee bars.

Starting together with his buy of Bryant’s, town’s oldest cocktail lounge, in 2008, Dye has devoted himself to renovating and preserving native cultural landmarks, the place “long-term homeowners simply stored and held on to those areas, out of affection for the areas and the shoppers and the workers,” he says. Typically that preservation is straightforward, however different initiatives are extra concerned: His revamp of The Property, a moody and intimate lounge, took greater than a 12 months and a half and concerned gutting the area, including all-new electrical, plumbing and heating methods, and having a structural beam put in. His objective, although, isn’t to drastically change a bar. To him, the expense and energy repay when friends barely even understand that the place has modified.


In June of this 12 months, Dye closed on his most up-to-date bar rescue, Von Trier, a German tavern on a busy nook of town’s east facet. Initially known as Rieder’s and opened in 1949, the bar modified palms and identify in 1978, gaining its appellation from then-owner Karl Lotharius’ hometown in Germany. The area is basic Milwaukee nook bar: excessive ceilings, knickknacks in every single place, heat wooden and stained glass, and even a deer antler chandelier that when hung within the Pabst mansion. “Von Trier is on one of many busiest corners within the metropolis. It positively would have been a financial institution drive-through or one thing, had any individual had the cash to purchase it out,” he says. “It’s an iconic, historic Milwaukee bar that simply wanted some shine up.”


Right here, Dye shares his outlook on preservation, reminiscence and historical past, and the way they play out within the bodily areas of legacy bars.

John Dye Bryants Cocktail Lounge Milwaukee

Milwaukee has an industrial previous that influences the areas. There was additionally a really sturdy center class right here within the ’70s, which is why, I believe, a variety of the bars from the ’60s and ’70s thrived right here and actually made a mark on town.

That’s the distinctive factor concerning the Milwaukee consuming tradition: For some time, no one was actually transferring to Milwaukee—there simply wasn’t this large inflow of recent residents. One of many causes so many of those iconic locations are nonetheless in Milwaukee is due to this financial downfall within the ’80s. Whereas I take a look at locations like Seattle and New York, the place they noticed this financial growth at totally different occasions, and that’s when a variety of these locations disappeared. In some methods, the Milwaukee financial situation really has made it extra of a singular metropolis. 

Quite a lot of what I do, too, is reactionary in opposition to what I see taking place in cities. They’re all turning into just a little generic. You’ll be able to go to Chicago, or New Jersey or L.A., and also you’ll see the identical companies and the identical structure and the identical storefronts. That is form of boring.

It began with Bryant’s and simply realizing that if any individual didn’t take it and protect it, it was going to shut and be gone eternally, identical to so most of the bars I had heard about as a youngster. They have been all simply recollections.

The truth that we construct our cities round recollections is one thing that I’ve actually come to appreciate. These [bars] belong to the folks. There’s a variety of emotional attachment to them. The best way I take a look at it’s, I attempt to construct these areas to folks’s recollections of them, greater than the precise actuality of them, if that is smart. 

The Property was an excessive instance of restoring one thing to a collective reminiscence. It simply made much more sense to construct the area again to a New York–fashion jazz membership that individuals described and keep in mind experiencing, slightly than the extra real looking image of what we have been working with spatially, as a result of their experiences strolling into these areas and patronizing them are extra emotionally pushed.

Von Trier, Dye’s newest challenge, initially opened in 1949.

We aren’t planning any main modifications at Von Trier, simply a variety of cleanup and sharpening, lighting modifications and a few furnishings modifications. We’re fortunate that Von Trier was very properly constructed and properly taken care of over time. We stored mainly your entire workers. They have been youthful and really devoted to the area, so it simply looks as if a good suggestion to maintain them, and so they’re actually great, pleasant folks. 

At Bryant’s, which I’ve had for 18 years, we nonetheless used Nationwide Money Registers and paper tickets, as a result of it was custom. We wished to do it precisely like they’d carried out it for years earlier than, and we have been type of pressured into this modification [to a more modern system], as a result of there was just one man who nonetheless labored on these lovely machines that have been from the Fifties. However then he retired in 2020.

Even the sound of these outdated registers is such part of the area: the ding of the bell and the whir of the machines. We needed to exchange all of it with Toast POS, which is extra boring than that. I used to be actually fearful, however no one even observed. That is a kind of issues that simply, operationally, match proper in, as a result of we have been nonetheless giving service like they’d earlier than. 

[Guests] normally describe [our revamped bars] as the identical, however “cleaner” or “extra orderly than earlier than,” however they will’t put their finger on what modified. It’s humorous, it frustrates my carpenter to no finish, however I really feel we’ve carried out our job when no one notices we have been there in any respect. 

This interview has been edited and condensed for readability.

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